Max Factor is a line of cosmetics from Coty, Inc. It was founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz, a beautician from Poland.
Max Factor is known as the make-up of make-up artists!!The glamorous looks Max Factor created for Hollywood screen goddesses defined the concept of beauty in the 20th Century and were copied by women all over the world.
Not only was Max Factor the creator of cosmetic products, he developed numerous make-up techniques both for movie special effects and beauty looks. This expertise in original make-up techniques for the world of beauty evolved and developed throughout the years. The principle of instilling product knowledge and application techniques to beauty consultants continues today.