The world’s leading cosmetics brand, L’Oréal Paris makes the best of luxury beauty, accessible on all continents. Thanks to 110 years of scientific research and innovation, L’Oréal Paris presents a complete range of highly advanced beauty products with clinically-proven efficacy and safety: in five categories: makeup, skincare, haircare, hair color and men’s grooming. Because I'm Worth It Since 1971, five simple words have become a globally renowned tagline of empowerment that the brand holds.